Men’s Underwear Market – Industry Trends and Forecast to 2031

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.  

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031. 

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**Segments**

- **Product Type**:
- Boxers
- Briefs
- Trunks
- Boxer Briefs
- Thongs
- Others

- **Distribution Channel**:
- Online
- Offline

- **Material Type**:
- Cotton
- Silk
- Nylon
- Polyester
- Others

**Market Players**

- Calvin Klein
- Hanesbrands Inc.
- Jockey International
- Fruit of the Loom
- Tommy John
- MeUndies
- Saxx Underwear Co.
- Emporio Armani
- Hanro
- 2(x)ist
- Under Armour
- Puma
- Adidas
- Diesel

The global men’s underwear market is segmented by product type, distribution channel, and material type. In terms of product type, the market offers a variety of options including boxers, briefs, trunks, boxer briefs, thongs, and others. Each type caters to different consumer preferences in terms of style, comfort, and support. The distribution channels for men's underwear mainly consist of online and offline channels, with online channels gaining popularity due to the convenience and wide range of options they offer. Material type is another key segment, with options such as cotton, silk, nylon, polyester, and others, each offering unique features and benefits to consumers.

The market players in the men's underwear industry are diverse, with both established brands and newer entrants vying for market share. Some of the key players in the market include Calvin Klein, Hanesbrands Inc., Jockey International, Fruit of the Loom, Tommy John, MeUndies, Saxx Underwear Co., Emporio Armani, Hanro, 2(x)ist, Under Armour, Puma, Adidas, and Diesel. These players compete based on factors such as product quality, design innovation, marketing strategies, and pricing.

https://wwwThe global men's underwear market is a competitive landscape with a wide range of product types, distribution channels, and material options catering to diverse consumer preferences. In recent years, there has been a noticeable shift towards more comfort-focused designs and sustainable materials in the men's underwear segment. Brands are increasingly focusing on incorporating innovative features such as moisture-wicking properties, seamless designs, and performance-enhancing fabrics to meet the evolving needs of consumers.

One of the key trends shaping the men's underwear market is the growing demand for eco-friendly and ethically produced underwear. Consumers are becoming more conscious of the environmental impact of their purchases and are increasingly inclined towards brands that offer sustainable options. This has led many players in the market to introduce organic cotton, bamboo fiber, and recycled materials in their product lines to appeal to this segment of environmentally conscious consumers.

Another important trend in the market is the rise of e-commerce platforms as a dominant distribution channel for men's underwear. Online retail offers consumers the convenience of shopping from anywhere at any time, along with access to a wide variety of brands and styles. This trend has been further accelerated by the COVID-19 pandemic, which has led to a surge in online shopping for essential items like underwear. As a result, brands are investing more in their online presence and digital marketing strategies to capture a larger share of the online market.

In terms of product innovation, there is a focus on enhancing performance and comfort through advanced technologies and fabrics. Brands are incorporating features such as stretchable materials, anti-odor properties, and enhanced breathability to provide a superior wearing experience for consumers. Additionally, customization and personalization options are gaining popularity, allowing consumers to tailor their underwear choices to their specific preferences.

The competitive landscape of the men's underwear market is characterized by intense competition among established players and emerging brands. Established brands like Calvin Klein, Hanesbrands Inc., and Jockey International have a strong presence in the market, backed by their brand reputation and extensive distribution networks. On the other hand,**Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2030.

- The global men's underwear market is a diverse and competitive landscape with various categories catering to different consumer preferences. Regular briefs, boxer briefs, boxer shorts, trunks, and thongs are some of the popular categories in the market.
- Distribution channels play a crucial role in reaching consumers, with options like mass merchants, mono-brand outlets, pharmacy stores, online stores, and others catering to different shopping preferences.
- Price ranges in the men's underwear market vary from affordable options in the US$1-9 range to premium offerings priced at US$30 and above, catering to consumers with different budget considerations.
- Age group segmentation is key in understanding consumer preferences, with categories targeting specific age ranges such as 15-25, 26-35, 36-45

 

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Countries Studied:

1. North America (Argentina, Brazil, copyright, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
2. Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
3. Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
4. Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Objectives of the Report

• To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
• To estimate the market shares of major segments of the Men’s Underwear
• To showcase the development of the Men’s Underwear market in different parts of the world.
• To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
• To offer precise and useful details about factors affecting the growth of the Men’s Underwear
• To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

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